⚡ Enhance User Privacy Compliance with Google Consent Mode
Here’s What’s New:
- Automatic Compliance with Privacy Regulations: Google’s Consent Mode allows your funnels to adjust data collection and advertising behaviors based on users’ consent choices, ensuring compliance with GDPR and the Digital Markets Act (DMA).
- Integration with Google Tag Manager and Google Analytics 4: We’ve released Google Consent Mode for our Google Tag Manager and Google Analytics 4 integrations, setting four new parameters that respect user consent.
- No Setup Required: You don’t need to adjust any settings within the app to activate Google Consent Mode V2. It automatically works with our cookie banners.
- Test with Google Tag Assistant: You can test the Consent Mode implementation using the Google Tag Assistant.
Works with All Funnel Cookie Banners:
- Advanced Cookie Banner: To grant consent and set all parameters to “Granted,” funnel visitors need to accept all cookies.
- Simple Cookie Banner: To grant consent and set all parameters to “Granted,” funnel visitors need to interact with the page.
Why This Matters:
- Respect User Privacy: Consent Mode communicates users’ consent status to Google, affecting how tags like Google Analytics and Google Ads behave. If consent is denied, tags do not collect personal data, and conversion modeling is used to fill data gaps.
- Maintain Effective Campaigns: Consent Mode helps maintain the effectiveness of ad campaigns and data analytics while respecting user privacy. It can recover significant amounts of conversion data that would otherwise be lost if users decline cookies.